Get Good Grades, Get A Free Happy Meal
Academic success tastes like an all-beef patty nestled between two sesame-seed buns. At least that’s what McDonald’s wants some schoolkids in Florida to believe. Brandweek reports that in exchange for footing the printing bill, a Seminole County McDonald’s put this ad on report cards (made available by the Campaign for a Commercial-Free Childhood). The ad entitled tykes with good grades to a free happy meal. Oh, and diabetes.
Photo by Rona Proudfoot licensed underCreative Commons.
As marketing to children intensifies, what can society do?
Selling Climate Change
As climate change descends, ads from Perrier and Diesel use global warming to sell more stuff.
Nutrition’s New Design
A design contest called Rethink the Food Label aims to revamp the familiar—but unclear—black-and-white Nutrition Facts label…